Table of Contents
- Pavel Riha: From Social Isolation to Online Marketing Mastery
- The Digital Awakening
- The Crucible of Failure
- The Phoenix Rises: Building a Digital Empire
- Mastering the Art of Online Education
- The BuddyPro Genesis
- David Kirs: The Serial Entrepreneur with a Spiritual Vision
- A Track Record of Successful Exits
- The Philosophy of "Vklidu" (In Peace)
- The Retreat Leader and Community Builder
- Vision for AI and Human Consciousness
- David Riha: The Technical Architect Behind the AI Revolution
- The Technical Visionary
- The Brother Dynamic: Complementary Strengths
- Architectural Innovation: The BuddyPro Brain
- The Success Metrics
- The Convergence: How Three Minds Created a Revolution
- The Perfect Storm of Expertise
- Shared Vision: Expert Business 2.0
- Early Validation and Market Response
- The Future of Expert Business: What BuddyPro Means for You
- Beyond Technology: A Human-Centered Revolution
- The Invitation: Experience the Future of Expert Business
- Join the Revolution

Do not index
Do not index
The artificial intelligence revolution is transforming industries at an unprecedented pace, but few innovations have captured the essence of human expertise quite like BuddyPro. Behind this groundbreaking platform that enables experts to create AI-powered versions of themselves stands a remarkable trio of entrepreneurs, each bringing unique strengths that have culminated in what many consider the future of expert business.
At the heart of this transformation is Pavel Riha, whose journey from a socially anxious teenager in Ústí nad Labem to a pioneering online strategist represents one of the most compelling entrepreneurial transformations in the Czech digital marketing space. Alongside him are David Kirs, a serial entrepreneur with multiple successful exits who brings visionary leadership, and David Riha, Pavel's brother and the technical architect responsible for BuddyPro's sophisticated AI systems.
Their story is not just about building another AI platform—it's about recognizing a fundamental shift in how knowledge can be packaged, delivered, and monetized in the digital age. As Pavel Riha often explains:
"Expert business 2.0 isn't about technology, but about transforming your know-how into a digital asset that works without you."
This philosophy has guided the creation of BuddyPro, a platform that allows experts, coaches, and educators to create AI versions of themselves that can serve clients 24/7.
The convergence of these three minds—Pavel's strategic marketing expertise, David Kirs's entrepreneurial vision, and David Riha's technical mastery—has created something unprecedented in the AI landscape. Unlike generic chatbots or simple automation tools, BuddyPro represents what the founders call "Expert Business 2.0": unlimited scalability combined with personalization, achieved through sophisticated AI architecture that maintains long-term memory and builds genuine relationships with users.
The proof of their vision's success is compelling: Pavel's AI expert generated 4.2 million CZK (approximately $182,000) in its first 30 days with a 23.4% conversion rate, demonstrating that AI can indeed amplify human expertise without losing the personal touch that makes it valuable.
Pavel Riha: From Social Isolation to Online Marketing Mastery
.jpg?table=block&id=2489c581-d1a9-8036-827c-fdd89303198a&cache=v2)
The story of Pavel Riha's transformation from a bullied teenager to one of Czech Republic's most successful online entrepreneurs is a testament to the power of finding one's authentic voice and value proposition. Born and raised in Ústí nad Labem, Pavel's early years were marked by social isolation and feelings of inadequacy that would later fuel his understanding of human psychology and transformation.
"I was always that quiet kid sitting in the corner. My classmates made fun of me, sometimes bullied me, and I constantly felt worthless as a child and teenager."
This difficult beginning, however, would prove to be the foundation for an extraordinary entrepreneurial journey that would eventually lead to the creation of BuddyPro.
Pavel's struggles with traditional activities—sports, art, music—left him feeling like he couldn't excel at anything. The only sanctuary he found was within his family, where his big visions and ambitious dreams were met with support rather than ridicule. Yet stepping outside this safe space, he became that shy, quiet kid again, unable to see how he could bring any value or accomplish anything meaningful.
The Digital Awakening
The turning point came at age 17 during a computer class that would change the trajectory of Pavel's life forever. While his classmates found website creation boring and tedious, Pavel discovered his first true passion. Using Microsoft FrontPage, he fell in love with the process of building websites. His natural aptitude quickly became apparent as he ended up creating websites for half his class, transforming from the kid who couldn't do anything into the go-to person for digital solutions.
This discovery coincided with Pavel's first encounter with online entrepreneurship. Searching for ways to avoid traditional part-time jobs that required social interaction, he found websites that promised earnings through clicking ads and referring others. While these early ventures were modest—earning around $50 in total—they represented something far more significant: Pavel's first taste of making money through the internet.
The entrepreneurial spark ignited, Pavel began building websites for his mother's shop and soon attracted other clients. His innovative approach of offering free website creation to build his skills and portfolio led to his first real business breakthrough. When demand exceeded his capacity, he offered to move clients to the front of the queue for a fee—earning his first significant online income of 3,500 CZK (approximately $150) at age 18.
The Crucible of Failure
Success, however, was followed by a devastating setback that would test Pavel's resilience. Overconfident from his early wins, he accepted complex e-commerce projects that exceeded his technical capabilities. After six months of struggling with projects worth 15-20 thousand CZK, he was forced to admit defeat and refund his clients—a humbling experience that coincided with his failure at university.
Pavel dropped out of an IT program in Pilsen after just one semester due to mathematical challenges, and with his business in ruins, he experienced what he describes as complete social withdrawal.
"I completely stopped interacting with people. I would wake up at 3 PM and spend my days locked in my room. I drank quite a bit of beer, watched movies, and that was about it. This went on for several months."
This rock-bottom experience, while painful, proved to be the catalyst for Pavel's most significant transformation. The discovery of Leo Babauta's ZenHabits.net blog provided the inspiration he needed to rebuild his life systematically. Babauta's similar story of personal transformation resonated deeply with Pavel, demonstrating the power of sharing authentic experiences.
The Phoenix Rises: Building a Digital Empire
Pavel's recovery was methodical and transformative. He implemented a complete lifestyle overhaul:
- Waking up early
- Running daily
- Eliminating alcohol
- Eating healthily
- Focusing on launching something new
This disciplined approach to personal development became the foundation for his business philosophy.
The breakthrough came through personal blogging—a medium that allowed Pavel to combine his newfound passion for habit change and productivity with his natural talent for digital communication. Starting with a small community of dozens, then hundreds of readers, Pavel discovered his authentic voice by focusing on topics that genuinely interested him.
His first digital products emerged from this authentic content creation. Translating and adapting Leo Babauta's minimalist, copyright-free content into Czech, Pavel created his first e-book with a "contribute 20 CZK or download for free" model, earning several thousand crowns. His second e-book, priced at 97 CZK (about $4), generated around 20,000 CZK (approximately $870).
Mastering the Art of Online Education
Pavel's evolution from website developer to digital product creator marked the beginning of his mastery in online marketing. His first online course about early rising, created in 2011, was ahead of its time in the Czech market where online courses were virtually non-existent. While he initially lost confidence and didn't launch it, this experience taught him valuable lessons about market timing and persistence in innovation.
Over the following years, Pavel systematically built his expertise in online marketing, course creation, and digital product development. His approach was methodical and data-driven, focusing on:
- Understanding customer psychology
- Optimizing conversion funnels
- Creating genuine value for his audience
The numbers speak to Pavel's success: over the past decade, he has personally generated more than 100 million CZK (over $4.3 million) in online course sales and helped his clients achieve hundreds of millions in sales. His three books have been read by over 40,000 online entrepreneurs, establishing him as a thought leader in the Czech digital marketing space.
The BuddyPro Genesis
Pavel's role as co-founder of BuddyPro, focusing on Online Strategy & Monetization, represents the culmination of his journey in digital marketing and online education. His deep understanding of expert business challenges, combined with his technical knowledge and marketing expertise, made him ideally positioned to envision how AI could transform the expert economy.
The genesis of BuddyPro can be traced to Pavel's recognition of a fundamental problem in expert business: the trade-off between scalability and personalization. Traditional expert business models force a choice between:
- One-to-one high-touch services (high personalization, low scalability)
- One-to-many courses or content (higher scalability, lower personalization)
His personal experience with the first BuddyPro AI expert—"Online stratég AI"—validated this vision dramatically. Loading his 15 years of online marketing knowledge and methodology into the system, Pavel created an AI expert that generated 4.2 million CZK (approximately $182,000) in revenue during its first 30 days with a 23.4% conversion rate.
David Kirs: The Serial Entrepreneur with a Spiritual Vision

While Pavel Riha brings deep expertise in online marketing and expert business development, David Kirs contributes a unique combination of serial entrepreneurship success and philosophical depth that has been instrumental in shaping BuddyPro's vision and growth strategy. As a pioneer of Czech info-marketing and a successful serial entrepreneur with multiple exits, David represents the visionary leadership that has guided BuddyPro from concept to market-leading platform.
David's entrepreneurial journey is marked by a combination of business acumen and spiritual insight. His approach to entrepreneurship transcends traditional profit-maximization models, instead focusing on what he calls "spokojené bytí a tvoření" (satisfied being and creating)—a philosophy that emphasizes finding deep satisfaction and creating from a place of inner peace.
A Track Record of Successful Exits
David's credibility as a business leader is established through his impressive track record of building and successfully exiting multiple companies. His entrepreneurial portfolio includes:
- SmartEmailing.cz: Founded in 2009 as an email marketing platform that became a cornerstone of Czech digital marketing infrastructure. The company was successfully sold to the continuing team in May 2020.
- Fapi.cz: A payment and affiliate platform that addressed critical infrastructure needs in the Czech online business ecosystem. The platform's growth and market adoption led to its acquisition by the Inizio group in February 2021.
- Mioweb.cz: A web development platform that was successfully sold in 2023.
These exits represented David's philosophical approach to entrepreneurship as a form of creation and nurturing. Rather than holding onto businesses indefinitely, David has consistently demonstrated the wisdom to recognize when companies have reached maturity and can thrive under new leadership, completing what he describes as his vision of letting "entrepreneurial children" go into the world.
The Philosophy of "Vklidu" (In Peace)
What sets David apart from typical serial entrepreneurs is his integration of spiritual principles into business practice. His core philosophy, centered around the concept of "vklidu" (being in peace or calm), represents a fundamental shift from the high-stress, always-on mentality that characterizes much of the startup world.
"We don't have to do anything, but we can do anything."
This statement encapsulates his belief that true freedom and creativity emerge when we release the compulsive need to constantly achieve and instead operate from a place of inner calm. This philosophy has practical implications for how BuddyPro operates as a company and how it serves its clients.
David's spiritual journey has been as intentional as his business development. He has:
- Completed training as a transformational coach
- Become a certified Forest Therapist (ANFT)
- Qualified as a Chakradance facilitator
These certifications represent David's commitment to understanding human transformation at the deepest levels, insights that directly inform BuddyPro's approach to helping experts create meaningful relationships with their clients through AI.
The Retreat Leader and Community Builder
David's current role as operator of a transformational retreat center in Bali represents the evolution of his entrepreneurial focus from pure business building to facilitating human transformation. The retreat center serves as a laboratory for understanding how people learn, grow, and change—insights that have been crucial in designing BuddyPro's approach to AI-human interaction.
His work with retreats and transformational experiences has provided David with unique insights into how people actually change and grow. Unlike typical AI platforms that focus on information delivery, BuddyPro emphasizes relationship building and long-term transformation, principles that David has refined through his work with retreat participants.
Vision for AI and Human Consciousness
David's perspective on artificial intelligence is unique in the entrepreneurial world. Rather than viewing AI primarily as a tool for efficiency or profit maximization, he sees it as a catalyst for human awakening and consciousness expansion.
"I believe that AI is here for an important task—to awaken the best in people and become a mirror of humanity's intelligence and wisdom that are deep within us."
This vision has been instrumental in shaping BuddyPro's development philosophy. While many AI platforms focus on replacing human interaction or minimizing human involvement, BuddyPro is designed to amplify human wisdom and facilitate deeper connections between experts and their clients.
David's prediction that "the biggest transformation of human life on the planet in the last 100 years is coming" through AI reflects his understanding of technology as an evolutionary force. His role in BuddyPro is to ensure that this transformation serves human flourishing rather than diminishing human connection and wisdom.
David Riha: The Technical Architect Behind the AI Revolution

While Pavel Riha provides the strategic marketing vision and David Kirs brings entrepreneurial wisdom, David Riha serves as the technical mastermind whose innovative AI architecture makes BuddyPro's promise of unlimited scalability with personalization a reality. As Pavel's brother and the co-founder responsible for Technology & AI Architecture, David Riha represents the technical expertise that bridges visionary business concepts with practical implementation.
David's role in the BuddyPro founding team is particularly significant because he bridges the gap between visionary business concepts and practical technical implementation. For the first 8 months of the project, he was the only engineer in the team and built the tech side of BuddyPro on his own.
The Technical Visionary
David Riha story is a typical story of a tech enthusiast who started playing with computers in early childhood. During high school, he was already earning nice student money as a self-taught 3D graphic designer freelancer and later at university, he had an idea for a social network and learned how to code to build it. Since then, it was always about building something big. Before Buddy Pro, he started many different tech startups or projects, among them an award-winning mobile app, social network supported by some of the top CZ/SK influencers or a VR game dev studio. Although none of the previous startups ended up making a significant mark on the global market, it gave him the necessary skills and experience for building tech products from start to finish. Learning from mistakes and improving on the business side of things was the necessary path that prepared him for what was to come - building BuddyPro.
This background in building tech projects has proven invaluable in designing BuddyPro's AI architecture in such a short amount of time. The first prototype was ready in 2 weeks, the first users of the underlying Buddy.fm B2C product started subscribing after 2 months and the final BuddyPro platform was finished in 6 months since the first line of code was written.
The Brother Dynamic: Complementary Strengths
The collaboration between Pavel and David Riha represents one of the most interesting aspects of BuddyPro's founding story. As brothers, they bring not only complementary professional skills but also deep personal understanding and trust that enables them to work together effectively on complex technical and business challenges.
Pavel's expertise in online marketing, customer psychology, and business development provides the framework for understanding what BuddyPro needs to accomplish from a user experience and business perspective. David's technical expertise enables him to translate these requirements into sophisticated AI systems that can deliver on Pavel's vision for Expert Business 2.0.
David's willingness to join Pavel's mission, as mentioned in BuddyPro's origin story, represents a pivotal moment in the platform's development. His decision to apply his technical expertise to the challenge of creating AI experts demonstrates his recognition of the transformative potential of combining artificial intelligence with human expertise in new ways.
Architectural Innovation: The BuddyPro Brain

David Riha's most significant contribution to BuddyPro is the development of what the company calls the "BuddyPro brain"—a sophisticated AI architecture that goes beyond simple question-and-answer systems to create AI entities that can build relationships, maintain context over time, and facilitate genuine transformation in users' lives.
The technical challenges involved in creating this system are substantial. Traditional AI systems are designed for single interactions or short conversation threads. Creating AI that can maintain relationships over months or years, remember previous conversations and outcomes, and adapt its approach based on user progress requires fundamentally different architectural approaches.
David's solution involves several key innovations:
- Comprehensive long-term memory that goes beyond simple conversation history to include understanding of user goals, progress, challenges, and preferences
- Sophisticated role generation capabilities that automatically create specialized AI personas based on expert content and methodology
- Advanced contextual understanding that enables the AI to interpret user needs and circumstances in sophisticated ways
The Success Metrics
The validation of David's technical vision came in the form of Pavel's AI expert success. The AI expert generated 4.2 million CZK (approximately $182,000) in its first 30 days with a 23.4% conversion rate, demonstrating that the technical architecture could deliver on the promise of combining unlimited scalability with personalized service.
This success wasn't just about the technology—it was about David's deep understanding of how to create AI systems that feel natural and helpful rather than artificial and intrusive. His work demonstrates that AI systems can be designed to enhance rather than diminish human connection and personalization.
The Convergence: How Three Minds Created a Revolution
The story of how Pavel Riha, David Kirs, and David Riha came together to create BuddyPro represents the convergence of complementary expertise, shared vision, and perfect timing. Their collaboration demonstrates how the most transformative innovations emerge when diverse perspectives and skills unite around a common purpose.
The Perfect Storm of Expertise
The founding of BuddyPro represents what business theorists call a "perfect storm" of complementary expertise converging at the right moment in technological and market evolution:
- Pavel Riha brought 15 years of deep expertise in online marketing, course creation, and understanding the psychology of expert business. His intimate knowledge of the challenges facing coaches, consultants, and educators provided the market insight necessary to identify the fundamental problem that BuddyPro would solve.
- David Kirs contributed the entrepreneurial wisdom that comes from multiple successful exits, combined with a visionary perspective on how technology can serve human consciousness and transformation. His experience building and scaling companies provided the strategic framework for turning innovative ideas into sustainable business models.
- David Riha provided the technical expertise necessary to make the seemingly impossible possible—creating AI systems that could deliver unlimited scalability while maintaining personalization. His background in building tech startups enabled him to envision and implement technical solutions that went far beyond existing AI capabilities.
Shared Vision: Expert Business 2.0
What united these three diverse entrepreneurs was a shared recognition that the expert economy was ready for fundamental transformation. Traditional expert business models forced a choice between scalability and personalization—experts could either work one-on-one with limited clients (high personalization, low scalability) or create courses and content for many people (higher scalability, lower personalization).
The founders' vision for "Expert Business 2.0" challenged this fundamental trade-off. They envisioned a future where experts could create AI versions of themselves that could serve unlimited clients simultaneously while maintaining the personal attention and customized guidance that makes human expertise valuable.
Early Validation and Market Response
The success of Pavel's first AI expert—"Online stratég AI"—provided dramatic validation of the founders' vision and approach.
This early success was particularly significant because it validated not just the technical capabilities of the platform, but the business model and market demand for Expert Business 2.0. The high conversion rate indicated that clients were finding genuine value in their interactions with the AI expert, while the revenue numbers demonstrated the scalability potential that traditional expert business models couldn't achieve.
The Future of Expert Business: What BuddyPro Means for You
The story of Pavel Riha, David Kirs, and David Riha is ultimately about recognizing and responding to a fundamental shift in how knowledge, expertise, and human wisdom can be packaged, delivered, and scaled in the digital age. Their collaboration represents a new paradigm for how artificial intelligence can serve human potential rather than replacing it.
Beyond Technology: A Human-Centered Revolution
What makes BuddyPro's founders unique is their understanding that the most powerful technology is that which amplifies human capabilities rather than substituting for them:
- Pavel's journey from social isolation to online marketing mastery demonstrates the transformative power of finding one's authentic voice and value proposition.
- David Kirs's evolution from serial entrepreneur to conscious business leader shows how success can be redefined to serve human flourishing.
- David Riha's technical innovations prove that AI systems can be designed to enhance rather than diminish human connection and wisdom.
Together, they have created something unprecedented: a platform that enables experts to transcend the traditional limitations of time, geography, and scalability while maintaining the personal touch and transformative impact that makes human expertise valuable.
The Invitation: Experience the Future of Expert Business
Understanding the vision and achievements of BuddyPro's founders is one thing—experiencing the platform's capabilities firsthand is another. The transformation that Pavel Riha, David Kirs, and David Riha have created becomes real only when you see how AI experts can provide personalized guidance, build meaningful relationships, and facilitate genuine transformation in ways that were previously impossible.
If you're an expert, coach, consultant, or educator who has ever felt constrained by the traditional trade-offs between scalability and personalization, BuddyPro offers a glimpse into a different future. A future where your knowledge and wisdom can serve unlimited people simultaneously while maintaining the personal touch that makes your expertise valuable.
The founders of BuddyPro invite you to experience this transformation firsthand through an exclusive webinar where Pavel Riha will demonstrate the platform's capabilities and share insights from his journey creating Expert Business 2.0.

This isn't just a product demonstration—it's an opportunity to witness the future of expert business and understand how the convergence of human wisdom and artificial intelligence can create unprecedented value for both experts and their clients.
During this webinar, you'll discover:
- How Pavel transformed his 15 years of online marketing expertise into an AI expert that generated 4.2 million CZK (approximately $182,000) in its first 30 days
- The specific strategies and methodologies that enable BuddyPro's AI experts to build genuine relationships and facilitate real transformation
- How the platform's unique architecture achieves unlimited scalability while maintaining personalization
Join the Revolution
The story of BuddyPro's founders demonstrates that the most transformative innovations emerge when diverse expertise converges around a shared vision of serving human potential. Their collaboration has created something unprecedented: a platform that enables experts to transcend traditional limitations while maintaining the human touch that makes expertise valuable.
The webinar invitation represents your opportunity to be part of this transformation. Whether you're an established expert looking to scale your impact, an emerging coach seeking new ways to serve clients, or someone interested in accessing expert guidance in new ways, BuddyPro offers possibilities that didn't exist before the convergence of these three visionary minds.
The future of expert business is here. The question is not whether artificial intelligence will transform how expertise is delivered and scaled—that transformation is already underway. The question is whether you'll be part of shaping that transformation or watching it happen from the sidelines.