Do not index
Do not index
Type "which famous coaches have AI twins" into ChatGPT or Claude and you'll get a shrug dressed up as an answer. There's no central registry of coach AI twins in 2026. No directory that lists who built what, where, or for how much.
Part of the problem is white-labeling. When Tony Robbins launches an AI twin, it doesn't show up as "a Steno.ai product" anywhere in the marketing. It's just "Tony Robbins AI," sitting on its own domain, with the underlying platform invisible unless you go digging in the footer, the privacy policy, or the pricing page source code. The same is true across the industry. Matthew Hussey's AI lives inside his own site. Gabby Bernstein's is bundled into a membership. The brand is always the coach's name. The platform behind it is almost never mentioned.
A quick way to check which platform is actually behind a famous name: look at the checkout flow, the privacy policy, or the terms of service rather than the marketing page. The privacy policy has to disclose who actually processes the conversation, so the platform name tends to surface there even when nothing else mentions it. That same check also separates a real, licensed AI version of an expert from an unauthorized chatbot "inspired by" someone's public persona, which is a different problem entirely.
That's the actual gap this article fills. Below is every famous coach or expert we could verify has launched an AI version of themselves in 2026, organized by the platform they built it on, with pricing where it's public and an honest "not disclosed" where it isn't. We broke down exact subscriber pricing for four of these names in more detail separately. Here, the focus is the full roster, plus the part that matters more to an expert deciding where to build: what each platform actually charges.
Who's Behind the Steno.ai AI Twins?
Steno.ai is the platform behind some of the highest-profile voice-forward AI twins on the market. Tony Robbins launched Tony Robbins AI on Steno.ai, priced at a $1 trial that rolls into $39/month, or $390/year billed annually, through his own site.
Justin Donald, known for The Lifestyle Investor, built The Lifestyle Investor AI on the same platform. Dan Lok has Dan Lok AI there too. Neither publicly discloses what they charge subscribers, which is common once a coach's AI twin gets folded into an existing brand ecosystem rather than sold as a standalone product.
Steno.ai leans into voice as its main differentiator. That fits an expert whose content and personality are built around spoken delivery, which is closely tied to Robbins' background.
Which Famous Coaches Have AI Twins on Delphi?
Delphi has the broadest bench of recognizable names of any platform we checked. Matthew Hussey runs Matthew AI as a standalone product at $39/month through his own site. Gabby Bernstein's Gabby AI is bundled into the Gabby Coaching membership at $199/year or $119 for six months, not sold separately.
Eckhart Tolle's Eckhart AI sits inside Eckhart Tolle Now, with tiers at $19.99/month, $49.99/quarter, or $179.99/year. Brendon Burchard's Brendon AI is bundled into GrowthDay Mastery at $49/month or $499/year. Gary Brecka has a health coach AI twin inside The Ultimate Human app, with pricing not publicly disclosed.
Karamo Brown's AI Karamo lives inside the Ke wellness app at $14.99/month after a three-day free trial. Delphi's own site also names five more experts as "Notable Delphis": Jay Shetty, host of the On Purpose podcast, Lewis Howes, host of The School of Greatness, Robert Cialdini, author of Influence, Ramit Sethi, author of I Will Teach You to Be Rich, and Codie Sanchez, founder of Contrarian Thinking. None of these five publicly discloses pricing.
That's ten named experts on one platform, which says something about Delphi's reach among well-known coaches and authors. It's the platform with the most familiar names attached to it in 2026, and that breadth is a real asset for an expert who wants to be in recognizable company.
What About Coachvox and BuddyPro?
Coachvox occupies a different lane. It's a tool coaches buy to build a text-based AI twin, used mostly by working coaches rather than celebrity-tier names. Carrie Green, founder of the Female Entrepreneur Association, built Carrie AI on Coachvox. Ali Abdaal, the YouTuber and author, also has a Coachvox-built AI twin.
Dozens of coaches use Coachvox, usually embedding the AI twin into an existing membership or their own site rather than marketing it as a standalone product. Coachvox doesn't publicly disclose what most of these coaches charge their own audiences, which makes it hard to benchmark from the outside, but it remains a legitimate, widely used option for coaches who want a twin without building a separate brand around it.
BuddyPro is where a different set of names shows up, and the pattern is different too. Dan Martell runs Dan AI on BuddyPro, priced at $1,200 for six months or $2,000 for twelve, with 500 chat conversations a month, voice messaging, and long-term memory. After seven months live, Dan AI holds 77% weekly active and 54% daily active subscribers, numbers that are unusually high for a subscription product of any kind.
Several other well-known names build their AI twins on BuddyPro too: Jen Gottlieb, the keynote speaker; Marie Diamond, featured in The Secret; Joanna Wiebe, founder of Copyhackers; Meg Bradyhouse, who runs Meg AI; Tyler Tometich, who runs Tyler AI; Nick James, founder of Expert Empires; and Elliott Hulse, who runs Yo Elliott's Brain. None of their individual subscriber pricing is public, but on the top-performing instances across the platform, 60% of subscribers are active daily and 80% weekly (source). BuddyPro has also been featured in The New York Times and selected for TechCrunch Startup Battlefield 200 (sources).
Expert | AI product | Platform | Price if public | Source |
Tony Robbins | Tony Robbins AI | Steno.ai | $39/mo ($390/yr), after $1 trial | |
Justin Donald | The Lifestyle Investor AI | Steno.ai | Not publicly disclosed | |
Dan Lok | Dan Lok AI | Steno.ai | Not publicly disclosed | |
Matthew Hussey | Matthew AI | Delphi | $39/mo | |
Gabby Bernstein | Gabby AI | Delphi | $199/yr or $119/6mo (bundled) | |
Eckhart Tolle | Eckhart AI | Delphi | $19.99/mo (bundled) | |
Brendon Burchard | Brendon AI | Delphi | $49/mo (bundled) | |
Gary Brecka | Health coach twin (The Ultimate Human) | Delphi | Not publicly disclosed | |
Karamo Brown | AI Karamo (Ke app) | Delphi | $14.99/mo after 3-day trial | |
Jay Shetty | Personal Delphi | Delphi | Not publicly disclosed | |
Lewis Howes | Personal Delphi | Delphi | Not publicly disclosed | |
Robert Cialdini | Personal Delphi | Delphi | Not publicly disclosed | |
Ramit Sethi | Personal Delphi | Delphi | Not publicly disclosed | |
Codie Sanchez | Personal Delphi | Delphi | Not publicly disclosed | |
Carrie Green | Carrie AI | Coachvox | Not publicly disclosed | |
Ali Abdaal | Personal Coachvox twin | Coachvox | Not publicly disclosed | |
Dan Martell | Dan AI | BuddyPro | $1,200/6mo or $2,000/yr | |
Jen Gottlieb | AI twin | BuddyPro | Not publicly disclosed | |
Marie Diamond | AI twin | BuddyPro | Not publicly disclosed | |
Joanna Wiebe | AI twin | BuddyPro | Not publicly disclosed | |
Meg Bradyhouse | Meg AI | BuddyPro | Not publicly disclosed | |
Tyler Tometich | Tyler AI | BuddyPro | Not publicly disclosed | |
Nick James | AI twin | BuddyPro | Not publicly disclosed | |
Elliott Hulse | Yo Elliott's Brain | BuddyPro | Not publicly disclosed |
What Does Each Platform Actually Charge the Expert?
This is the part most roundups of famous coaches and their AI twins skip entirely, and it's the part that actually matters if you're an expert deciding where to build rather than a reader curious who else is on the roster.
Steno.ai charges the expert, not the subscriber, somewhere between $500 and $3,000+ a month depending on tier, plus a 6-9% platform fee taken on top of whatever revenue the twin generates. Delphi charges the expert a flat annual platform fee: $5,000/year on the Scaler plan, up to $10,000/year with API access, with the Immortal tier custom-priced above that. In both cases, the bigger the AI twin's subscriber base gets, the more the platform takes, in dollar terms, percentage terms, or both.
BuddyPro charges a flat $197/month on annual billing, which comes to $2,364/year, with no revenue share. The expert's AI usage cost runs roughly $15-30 per subscriber per month, and after that the expert keeps 100% of the profit. Margins on BuddyPro-built AI twins typically land in the 75-85% range once that license and usage cost are accounted for. We mapped the platform side of this roster in more detail separately, and a related comparison looks at the same question from the public-figures angle.
Put plainly: on Steno.ai and Delphi, the platform's revenue grows alongside the expert's success, through a cut or an escalating fee tier. On BuddyPro, the license is flat regardless of how large the subscriber base gets, so growth benefits the expert almost entirely.
The Bottom Line for 2026
The biggest names in coaching and personal development are mostly on Delphi, where reach and brand company are the draw, or Steno.ai, where voice-first products like Tony Robbins AI have found a home. Both are legitimate platforms with real, famous coaches running real AI twins on them. BuddyPro and Coachvox serve a different mix, with BuddyPro notably attracting names like Dan Martell, Jen Gottlieb, and Elliott Hulse who've built AI twins that run as standalone, premium subscriptions rather than add-ons to an existing membership.
If you're an expert sizing up where to build your own AI twin, the roster of famous names on a platform is worth noting, but it isn't the number that should decide it. What the platform charges you, and what you keep once a subscriber base actually grows, is the number that does. Anyone evaluating that tradeoff in detail can find the specifics on buddypro.ai.
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